Social Media for Small Businesses – Analytics 101

You have social media set up for your small business, so now what? The analytics available through social media platforms may look intimidating, but they don't have to be. In this basic introduction to social media analytics, we’ll cover how to choose what to measure and then select metrics that support those goals. We’ll explore the different types of analytics available on Facebook, Twitter, and Instagram, and hopefully demystify some social media jargon along the way! This class is geared toward those already using social media for their small business.