Fundraising Best Practices: Know Your Numbers, Know Your Donors™

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Too often nonprofits are given theory rather than practical advice that they can easily implement. Using the tools provided in this workshop they will be able to have the information to create fundraising strategies that actually will make a difference.

Utilizing a few very simple tools, every organization can understand how many donors they have, who they are, and what their interests are. Having this information will lead to better communications with donors and improve donor engagement. The goal is to increase donor retention which will result in raising even more money.


  • Create a development structure to manage a successful fundraising program and boost donor confidence
  • Implement the 5 basic analytical tools to determine the success of your current development program
  • Develop fundraising strategies based upon the results of analytical tool


Diana Hoyt has over thirty-five years of professional and volunteer fundraising experience. This includes creating five nonprofit development offices in the Greater Phoenix area and being involved in almost every facet of the development process. She has provided fundraising consulting and training to hundreds of nonprofit organizations nationally.

After developing and marketing fundraising software for 22 years, she started a fundraising consulting and training company, Formula for Fundraising. Diana focuses on data-driven strategic and sustainable fundraising solutions in writing fundraising plans and implementing annual fund campaigns.